Skip to content
Subscriber Only

Nielsen to Sell Retail Arm to Advent in $2.7 Billion Deal

  • Divestiture replaces plan for a public spinoff of the unit
  • Sale provides more certainty, reduces debt more: Nielsen CEO
New York City Reopens Malls While In-Door Dining Remains On Hold
Photographer: Peter Foley/Bloomberg
Updated on

Nielsen Holdings Plc said it would sell an arm that measures consumer insights for $2.7 billion to private equity firm Advent International.

Advent will buy the Global Connect unit along with Jim Peck, the former chief executive officer of the credit reporting company TransUnion, according to a statement.