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TikTok’s Owner Sells Its First Consumer Gadget. And It’s a Lamp

  • ByteDance has over 10,000 employees for its education arm
  • Hardware could complement its stable of learning apps
The ByteDance Ltd. lamp. 

The ByteDance Ltd. lamp. 

Source: ByteDance Ltd.

ByteDance Ltd. has taken the wraps off its first consumer gadget -- a $100 lamp with built-in displays for kids -- as TikTok’s Chinese owner deepens its foray into online education.

The company touted its smart lamp with a touch screen, camera and built-in voice assistant that can tutor schoolchildren on their homework. Parents can check in remotely via a mobile app connected to the lamp’s camera. ByteDance’s range of educational products, including the lamp, will be offered under a new brand called Dali -- which means “big force.”