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Netflix Ups U.S. Prices in Sign of Confidence; Stock Jumps

  • Streaming giant raises fees for HD, 4K tiers, not entry level
  • Past hikes have slowed growth, but Netflix sees opportunity
The Netflix Inc. crime drama web television series "Ozark" is displayed on a laptop computer in an arranged photograph taken in the Brooklyn Borough of New York, U.S., on Friday, April 17, 2020. Netflix Inc. is riding a wave of optimism as it heads into its earnings report Tuesday, with investors pushing the shares to new highs and analysts seeing people download its app in record numbers.
Photographer: Gabby Jones/Bloomberg
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Netflix Inc. raised prices for its most-popular plan for the second time in two years, betting subscribers are willing to pay more for a huge library of shows and movies as the pandemic rages on.

The world’s largest streaming video service is raising the cost of its main U.S. subscription by $1, to $14 a month. That includes full high-definition viewing. The price of its 4K-resolution service increased by $2, to $18. An entry-level tier stays priced at $9.