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YouTube Can’t Place All the Political Ads It Gets

  • In some swing states, YouTube is entirely sold out of ad space
  • Political advertisers see ‘crunch’ in final month of election

Photographer: Kiyoshi Ota/Bloomberg


Less than two weeks before the U.S. election, some political campaigns are dealing with an unexpected obstacle on YouTube, the internet’s largest video site: There isn’t enough space to run their ads.

Campaigns have flooded YouTube with commercials in search of voters they may not be reaching on television. Yet despite its nearly endless supply of video clips, YouTube has been struggling to place these ads in front of the desired audience.