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Adidas Explores Possible Sale of Reebok Brand

  • German sportswear company to decide in coming months
  • Reebok has suffered more than Adidas label during pandemic
relates to Adidas Explores Possible Sale of Reebok Brand

Source: Reebok

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Adidas AG, the German sportswear giant, is exploring a sale of its Reebok brand, according to a person familiar with the matter.

The company will decide in the coming months whether to proceed with a sales process, said the person, who asked not to be identified because deliberations are private. The internal review is in the early stages, the person said.