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Renault Aims to Turn $80,000 Sports-Car Line Into a Mini Ferrari

  • Italian-born Luca de Meo plans an electric future for Alpine
  • Loss-making carmaker cuts costs and jobs, revises portfolio
The Renault Alpine A110.
The Renault Alpine A110.

Renault SA

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Renault SA’s Italian-born chief executive has an impossible-sounding ambition: to build a sports-car brand barely brought back to life into a Ferrari fighter.

Alpine, the 65-year-old French marque that Renault revived only a few years ago after two decades of dormancy, is a long way from striking fear into the hearts of Luca de Meo’s peers. Renault has sold barely more than a thousand A110 sports cars -- the brand’s only model line -- this year.