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BTS Fans Now Have New Way to Show Their Love: Buying Shares

  • The devotees are among retail investors for the label Big Hit
  • K-pop market has stayed resilient amid Covid-19 thanks to fans
In the music industry, fans are everything. But when it comes to K-pop, that adage holds more true than ever. They’re experts at mobilizing, especially online, to help their idols get more views and sales.

In the music industry, fans are everything. But when it comes to K-pop, that adage holds more true than ever. They’re experts at mobilizing, especially online, to help their idols get more views and sales.

Photographer: Jung Yeon-je/AFP via Getty Images
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When shares of K-pop agency Big Hit Entertainment Co. started paring gains on their trading debut, devotees of the world-famous BTS band it manages rushed online to show their support.

“I bought Big Hit shares and will keep buying one share after another,” a fan displaying a BTS member as profile photo tweeted on Thursday. “I’ll buy a share whenever news media shakes things up and hold them until I die. Media keeps talking about losses, but they know nothing.”