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Google Plans to Make YouTube a Major Shopping Destination

  • Some creators asked to track products for e-commerce catalog
  • YouTube tests integration with Shopify for creator merchandise
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Photographer: Chris McGrath/Getty Images

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Every toy, gadget and good you see on YouTube could soon be for sale online -- not on Amazon, but right on YouTube itself.

The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.