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Justin Bieber’s Instagram Photo Sends Crocs Shares Soaring

Justin Bieber 

Justin Bieber 

Photographer: Cindy Ord/Getty Images 

Shares of Crocs Inc. rallied after an Instagram photo from pop star Justin Bieber suggested he will collaborate with the company on a pair of its distinctive footwear.

“Soon,” the musician said in the social-media post Thursday along with a picture of orange Crocs floating in a swimming pool. The post had been liked more than 700,000 times within a few hours, including by the official Crocs account.