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TikTok Sweeps Britain But Norwegians Watch More Videos

A marketing presentation details the social platform’s surging growth during lockdowns and grip on European markets.

    
Photographer: Brent Lewin/Bloomberg

One in four Britons use TikTok every month, with 17 million regulars spending just over an hour a day on the app, signaling the upstart social network has built a local following almost half as large as Facebook Inc.’s in just three years. 

The data, seen by Bloomberg and contained within a presentation this summer from TikTok’s marketing solutions arm, TikTok for Business, shows that among that group four in 10 are between the ages of 18 and 24 as monthly active users, so-called MAUs. The average Brit uses the app for 66 minutes a day and opens TikTok 13 times in 24 hours.