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‘The Apprentice’ Earned Trump $427 Million and Path to White House, NYT Says

  • Image of real estate prowess helped propel him to presidency
  • White House denounces Times account as political ‘hit piece’
Bloomberg business news
Watch: Chris Mayer, co-Director of the Paul Milstein Center for Real Estate at Columbia Business School, talks about the analysis published by the New York Times based on more than two decades of President Donald Trump’s tax returns.(Source: Bloomberg)

President Donald Trump earned $427 million from his role on the television show “The Apprentice,” and that program’s success also projected the false image of a successful real estate mogul, which eventually helped him win the White House, according to a new report by the New York Times.

Trump earned $197 million directly from the “The Apprentice” over 16 years, plus an additional $230 million from the licensing deals, sponsorships and seminars that came with his elevated profile, according to a New York Times report that looked at more than 20 years of the President’s tax records.