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Facebook Promotes Longtime Growth Executive to Lead Marketing

  • Alex Schultz is taking over as chief marketing officer
  • Schultz led Facebook’s growth and data analytics efforts
Facebook Inc. Campus As Profit Beats Wall Street Forecasts
Photographer: David Paul Morris/Bloomberg

Facebook Inc. is promoting one of its longest-tenured product and data executives to take over as chief marketing officer, bringing together its user growth and marketing efforts under one person.

Alex Schultz, who has worked at Facebook since 2007 and has been one of the company’s key growth and analytics executives, is taking the CMO job that opened when Antonio Lucio departed last month. Schultz will continue to work on data crunching in addition to the new role.