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Ralph Lauren’s New Watches Are an Exercise in Unabashed Prep

Polo ponies meet dive-inspired design in quite a few different dial colors, case materials, and straps—including a bracelet.

relates to Ralph Lauren’s New Watches Are an Exercise in Unabashed Prep

Source: Hodinkee

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Originally published by Danny Milton on Hodinkee.

At the end of last year, Ralph Lauren launched a collection of watches featuring the signature Polo Bear on the center of the dial. Those watches were a more conservative – if not vintage leaning – time-only offering with a distinctive two o'clock crown. Today, the brand is releasing a diver-inspired collection, only this time, the well known Polo logo – icon of the brand's Polo line of clothing (and originator of the "Polo" shirt) – takes center stage. Whereas last year's release featured the Polo Bear in different outfits, now the jockey and horse are displayed in different colored attire. This new collection of watches is offered in quite a few different dial colors, case materials, and straps – including a bracelet.

The Ralph Lauren Polo line was conceived in 1972, and to say that Polo has now become a household name, or part of the cultural zeitgeist, would be an understatement. We now refer to a certain type of shirt as a "Polo", the same way we call a tissue, "Kleenex" or a soda, "Coke." These watches showcase the power of that line, with a large paint-like rendering of the Polo logo situated prominently on the dial. These are no date, 100m water resistant dive-style watches, featuring white Arabic numerals, a red seconds hand, and the word Polo where a conventional diving lume pip would be. In all, there are four models, or variants offered: a lacquered green dial, a lacquered navy dial, and two lacquered black dials – one in stainless steel, and the other in a matte black PVD coating.