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Boutique’s $1,000-Per-Minute Sales Show Promise of Going Live

One Mississippi store doubled revenue after viewership of its daily livestream events boomed during the coronavirus pandemic.

A snapshot of the user experience on the mobile app for Pink Coconut Boutique, a Mississippi apparel retailer that now generates more revenue in one day of streaming than two or three weeks at its physical store. 

A snapshot of the user experience on the mobile app for Pink Coconut Boutique, a Mississippi apparel retailer that now generates more revenue in one day of streaming than two or three weeks at its physical store. 

Source: Pink Coconut Boutique

On a weekday afternoon in late August, 45-year-old Sheri Hensley is streaming live from Olive Branch, Mississippi, to more than 800 fans watching from her boutique’s Facebook page and mobile app.

“Hi y’all,” Hensley says.