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Zillow, United and Others Commit to Add Black Directors

In a year when race issues boiled over, U.S. companies sign on for the Board Challenge to diversify at the top.

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Zillow Group Inc. and Inc. are among companies pledging to add their first Black directors within the next year, as part of a corporate challenge launched Wednesday to encourage board diversity. United Airlines Holdings Inc. committed to add a second Black board member.

The Board Challenge, a group of 43 companies, will advocate for corporate boards to draw from a wider pool of candidates to give more executives opportunities to serve. Some members, like United, Verizon Communications Inc. and Merck & Co. Inc., already have Black directors.