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Nintendo Boosts Switch Production by Another 20%

  • Supply chain has recovered, but demand maintains higher pace
  • Company’s new goal for fiscal year close to 30 million units
The Nintendo Switch game console.

The Nintendo Switch game console.

Photographer: Kiyoshi Ota/Bloomberg
Updated on

Nintendo Co. has asked its assembly partners to increase production of its Switch gaming console again, raising its goal to as much as 30 million units for this fiscal year, according to people familiar with its strategy.

The Japanese games maker has been struggling to keep up with Switch demand for most of this year, boosted by the runaway success of Animal Crossing: New Horizons and the coronavirus pandemic lifting gaming demand. It had raised production orders to 25 million units in early August, but that has proven insufficient and assemblers are now operating factories at 120%, the people said, asking to remain anonymous because the targets are private. Nintendo shares reversed losses Wednesday to gain as much as 2.3% after the report.