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Beyoncé’s Label Sony Music Bets Its Next Big Hit Will Be a Podcast

  • Sony Music is backing several podcasting ventures in new push
  • Company plans to release more than 40 podcasts this year
Beyoncé performs in Los Angeles in 2009.

Beyoncé performs in Los Angeles in 2009.

Photographer: Kevin Winter/Getty Images

Sony Music discovered Alicia Keys, Lil Nas X and Beyoncé. Its next big hit may be a podcast.

The world’s second-largest music company plans to release nearly 40 podcasts this year and is developing more than 100 original programs, according to a statement Wednesday. Sony Music’s slate of upcoming shows includes two new programs from director Adam McKay, as well as a music podcast that analyzes hits from the 1990s.