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Primark Says Its Market Share Has Increased Since Covid-19

  • Rock-bottom prices continue to attract more shoppers to stores
  • Shares rise as much as 6.2% as profit nears top of forecast
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Photographer: Jason Alden/Bloomberg
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Primark has increased its market share above pre-Covid levels after the low-cost fashion chain owned by Associated British Foods Plc reopened stores and attracted people seeking clothes to wear at home.

Shoppers are buying more products, and sales of nightwear and loungewear are rising, AB Foods Finance Director John Bason said in an interview Monday. Strong demand after reopenings will help boost annual operating profit toward the top end of the company’s forecast range.