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Goldman-Backed Startup Optimizely to Be Bought by Episerver

  • Optimizely valued below $600 million in deal, people said
  • Goldman Sachs, Benchmark, Andreessen back Optimizely
Ashton Kutcher
Ashton KutcherPhotographer: David Paul Morris/Bloomberg
Updated on

Privately held Episerver Inc. said it would acquire Optimizely Inc., a 10-year-old technology company backed by Goldman Sachs Group Inc. and actor Ashton Kutcher for less than it had previously been valued.

Episerver paid less than $600 million for Optimizely, people familiar with the matter said, asking not to be identified because the matter is private. Optimizely’s valuation was $600 million in its funding round in June, according to PitchBook.