Privately held Episerver Inc. said it would acquire Optimizely Inc., a 10-year-old technology company backed by Goldman Sachs Group Inc. and actor Ashton Kutcher for less than it had previously been valued.
Episerver paid less than $600 million for Optimizely, people familiar with the matter said, asking not to be identified because the matter is private. Optimizely’s valuation was $600 million in its funding round in June, according to PitchBook.
