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Apple Delays iPhone Ad Tracking Changes That Rattled Industry

  • Digital advertising industry said changes would hit revenue
  • IDFA update coming to iOS 14, but won’t be enforced until 2021
Apple Worldwide Developers Conference Holds Event Virtually
Photographer: Andrew Harrer/Bloomberg
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Apple Inc. is delaying a change to its upcoming iOS 14 iPhone software that Facebook Inc. and other developers have warned would hurt their advertising businesses.

The move, announced in June, requires users to give explicit permission before letting apps track them for advertising purposes. This was due to be implemented this fall with the release of iOS 14. It is now being delayed until early next year, Apple said on Thursday.