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Ladbrokes Faces EU Probe Over ‘Virtual’ Betting in Belgium

A Ladbrokes betting shop.
A Ladbrokes betting shop.

Photographer: Chris Ratcliffe/Bloomberg

Ladbrokes’ “virtual” betting concession in Belgium faces a European Union probe to examine if it has an exclusive right to operate that is an unfair state subsidy.

The EU investigation follows complaints from two other gaming operators after Ladbrokes, owned by GVC Holdings Plc, won the right to operate digital betting kiosks in stores from 2014 and online from 2015. Other operators were denied the same rights in 2015 and 2016, regulators said in a press release Wednesday.