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Blue Apron’s CEO Talks About the Meal-Kit Company's Coronavirus Revival

Linda Kozlowski says the home-cooking boom will continue after the pandemic.

Blue Apron Holdings Inc. added 20,000 customers in the second quarter, and its average revenue per customer rose 25%. The company reported a $1.1 million second-quarter profit, vs. a $7.7 million loss a year earlier. Its shares have plunged about 95% since its IPO in June 2017.

Blue Apron Holdings Inc. added 20,000 customers in the second quarter, and its average revenue per customer rose 25%. The company reported a $1.1 million second-quarter profit, vs. a $7.7 million loss a year earlier. Its shares have plunged about 95% since its IPO in June 2017.

Photographer: Jerod Harris/Getty Images

Long-ailing Blue Apron had almost been given up for dead. Then came Covid and a rush of homebound customers for its meal kits. Its CEO is counting on some of that kitchen love outlasting the pandemic.

That no matter what happens as restaurants open, people have gotten a lot more confident in the kitchen, and they plan on continuing to cook at home. And they want interesting solutions to help them think about how to make that time more connected to family and less focused on preparation and planning.