Dedicated followers of fashion tend to fall into two groups: those who favor a heavily branded look that’s as subtle as a football jersey, and those who favor a discreet, under-the-radar style that announces itself only to a select few.
E-commerce site Italic caters to the latter set—and those who never before could afford either. It began in 2018 with $13 million in venture funding as yet another millennial-targeting, direct-to-consumer disrupter. The site offers unbranded women’s and men’s clothes, shoes, bags, and home decor produced by the same factories that Burberry, Fendi, Stella McCartney, and other bona fide luxury brands use. And all sold at cost.
