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Estee Lauder Says ‘Lipstick Index’ Is Out, Moisturizer Is In

Photographer: Dado Galdieri/Bloomberg

With a global health crisis keeping mouths hidden behind masks, the “Lipstick Index” just doesn’t make much sense these days. That doesn’t mean the idea itself is dead.

“The Lipstick Index has been substituted by the Moisturizer Index,” Estee Lauder Cos. Chief Executive Officer Fabrizio Freda said Thursday. “But the concept of the index is still there.”