Skip to content
Subscriber Only

Software Maker Asana Picks NYSE for Direct Listing

  • Facebook co-founder Moskovitz founded Asana, led last funding
  • NYSE was venue for previous direct listings Spotify and Slack
A trader walks in front of the New York Stock Exchange.
A trader walks in front of the New York Stock Exchange.Photographer: Michael Nagle/Bloomberg

Corporate software maker Asana Inc. has picked the New York Stock Exchange as the home for its direct listing in late September, people familiar with the matter said.

The NYSE, a subsidiary of InterContinentalExchange Inc., has been the venue for the two high-profile direct listings so far, Spotify Technology S.A. and Slack Technologies Inc.