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Gen Z and Millennials Really Are Trading More In the Covid Era

  • E*Trade study shows younger investors have been more involved
  • The role of retail in markets has become a key 2020 narrative

For those imagining the commonplace 2020 day-trader as a young adult equipped with a smartphone and some cash, those suspicions may be right. A study shows the under-34 crowd has increased its trading during the pandemic at a rate far higher than that of the broader population.

More than half of Gen Z and Millennial investors said they’ve been trading more often since the Covid-19 pandemic began, compared with just a 30% increase for the general population, according to a quarterly survey conducted in early July and released by E*Trade Financial Corp. on Wednesday. At the same time, 46% of younger investors said they’ve traded derivatives more frequently, double the average rate.