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Apple Gives Users More Time to Buy AppleCare After Sales Slow

  • CEO Cook said Covid-19 pandemic curbed demand for warranty
  • Purchase window extended to up to a year from device purchase
Photographer: Mark Kauzlarich/Bloomberg

Apple Inc. on Monday told retail and customer-support employees that the company is expanding the time period when customers can subscribe to its AppleCare+ service.

Consumers currently have a chance to sign up to the warranty-and-support program within 60 days of buying an Apple product. This subscription window is increasing to up to a year now in the U.S. and Canada.