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Life Without Football Will Trounce America’s College Towns

  • Ann Arbor watering hole jumps 150% during home games
  • Saturdays ‘circled on your calendar like Christmas morning’
Ole Miss football stadium in Oxford, Mississippi.

Ole Miss football stadium in Oxford, Mississippi.

Photographer: Andy Altenburger/Icon Sportswire via Getty Images

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If Covid testing in the U.S. stays the way it is, “there is no way we can go forward” with college football, the NCAA’s chief medical officer said over the weekend.

For sports to resume this fall, “everything would have to line up perfectly,” Brian Hainline told CNN. The loss of football will have devastating impacts on the economies of many American college towns.