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Ubisoft Fires Assassin’s Creed Director After Misconduct Claims

Ashraf Ismail
Ashraf IsmailPhotographer: Troy Harvey/Bloomberg

Ubisoft Entertainment SA has dismissed the creative director of the newest Assassin’s Creed game, the latest result of a MeToo reckoning at the French video game publisher that has been swirling for two months.

Ashraf Ismail, the director of this fall’s Assassin’s Creed Valhalla, was accused by a fan in June of lying about his marital status in order to have a relationship with her. Shortly afterward, Ismail wrote on Twitter that he had stepped down from his role, adding that he was “deeply sorry to everyone hurt in this,” but he remained an Ubisoft employee. The publisher informed staff this week that he was dismissed.