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Apple Readies Subscription Bundles to Boost Digital Services

  • Company seeks more customer loyalty with twist on Amazon Prime
  • Bundles to include video, music, news, fitness and more
Bloomberg business news
Apple Readies 'Apple One' Subscriptions
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Apple Inc. is readying a series of bundles that will let customers subscribe to several of the company’s digital services at a lower monthly price, according to people with knowledge of the effort.

The bundles, dubbed “Apple One” inside the Cupertino, California-based technology giant, are planned to launch as early as October alongside the next iPhone line, the people said. The bundles are designed to encourage customers to subscribe to more Apple services, which will generate more recurring revenue.