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Adidas E-Commerce Boom Helps Out as Store Traffic Picks Up

  • Sales were better than expected in latest three months
  • Sportswear giant expects declines to ease in third quarter
A worker removes screws from wood boarded up on the windows of an Adidas AG store in San Francisco, California, on June 16.

A worker removes screws from wood boarded up on the windows of an Adidas AG store in San Francisco, California, on June 16.

Photographer: David Paul Morris/Bloomberg
Updated on

Adidas AG’s sales are bouncing back faster than expected, with a surge in e-commerce and hot demand for casual items like sandals and yoga pants helping the German sportswear company ride out the coronavirus pandemic.

Store operations are starting to return to normal and the 34% sales drop the company reported for the second quarter beat analysts’ estimates, prompting a rally in the stock. In the third quarter, revenue will probably fall by a mid to high single-digit percentage from a year earlier, the company said.