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Older Investors Go for Gold, Younger Ones Bitcoin, JPMorgan Says

  • Strategists say retail-investing jump masks generational split
  • Older people prefer bonds, millennials snap up tech stocks
Bullion At Gold Investments Ltd. As Gold Holds Ground Near Record
Photographer: Chris Ratcliffe/Bloomberg

The behavior of retail investors during the pandemic varies significantly across age groups, according to JPMorgan Chase & Co.

Investors generally are interested in alternative assets but older ones are buying gold while younger ones like Bitcoin, strategists led by Nikolaos Panigirtzoglou said. Millennials are embracing stocks, particularly technology shares, whereas older individuals are selling equities, they said.