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New York Times Digital Revenue Tops Print for First Time

  • Digital-only subscribers jump to 5.7 million in second quarter
  • Total revenue falls amid pandemic pullback in advertising
New York Times Co. signage is displayed on the company's building in New York.

Photographer: Michael Nagle/Bloomberg

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New York Times Co.’s digital revenue exceeded that from print for the first time last quarter, a milestone for the 169-year-old newspaper.

The Times added 669,000 new digital subscribers, including 493,000 to the core news product, it said in a statement Wednesday. That brought paid digital-only subscriptions to 5.7 million, with print customers raising the total to 6.5 million.