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Coronavirus Pushes Shoppers Online Much Faster Than Expected

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Photographer: kyoshino/E+

Kimarie Santiago’s small business is the kind of operation U.S. banks and payments companies have been trying to lure online for years. The Covid-19 pandemic finally made it happen.

Santiago’s Saltopia, which sells infused sea salts with names like “Mustard Been Love” and “Ben There D’Onion That,” spent nine years selling almost exclusively to specialty stores and food distributors. When those businesses shut as stay-at-home orders spread, Santiago wasted no time making the shift.