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Google in Talks to Take Over More Search Tasks on Samsung Phones

  • Google Assistant, Play app store may gain more prominent roles
  • Samsung seeks other revenue sources as handset demand drops
Samsung Electronics Co. Unpacked Product Launch Media Preview
Photographer: Michael Short/Bloomberg

Alphabet Inc.’s Google and Samsung Electronics Co. are negotiating a major deal that would give Google products more prominence on the South Korean company’s smartphones, according to correspondence viewed by Bloomberg News.

The talks involve giving Google more control over search on Samsung handsets globally. Samsung is the largest smartphone maker in the world, selling close to 300 million phones last year. Google’s Android is already the underlying operating system on Galaxy devices, but a potential deal would promote Google’s digital assistant and Play Store for apps on those devices, details from a person briefed on the matter show.