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Trump Spends 9-in-10 Advertising Dollars Defending States He Won

  • Incumbent campaign is trying to ‘protect the 2016 map’
  • Biden is spending on states he could flip from Republicans
President Donald Trump campaign flags in Marinette, Wisconsin, June 25.

President Donald Trump campaign flags in Marinette, Wisconsin, June 25.

Photographer: Thomas Werner/Bloomberg

President Donald Trump is spending nearly all of his advertising money to keep states he won in 2016, playing a game of defense in areas a Republican incumbent should be able to count on.

More than 92% of his state-based spending in the month of July is in states he won in 2016, according to a Bloomberg analysis of television advertising data compiled by Advertising Analytics.