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Byron Allen Inks Coverage Deal Expanding Networks to Middle East

  • Seven channels from Allen are available via TV-provider du
  • The distribution deal follows settlement with Comcast in June
Byron Allen
Byron AllenPhotographer: Tiffany Rose/Getty Images

Entertainment Studios, a subsidiary of Allen Media Group founded by Byron Allen, is expanding coverage of its cable networks to the United Arab Emirates. The first-time deal with SAWA Rights Management, a content rights company based in the Middle East, bolsters Allen’s portfolio of media assets with coverage outside of the U.S. and follows a recent settlement with Comcast Corp.

The multi-year agreement facilitated by SAWA Rights brings seven of Entertainment Studios’ cable networks to du, a home internet and television platform in the region operated by Emirates Integrated Telecommunications Co. The companies said the deal is expected to extend to neighboring markets in the Middle East, including Qatar, Saudi Arabia, Jordan, Iraq, Kuwait, Egypt and more.