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Siri, Alexa Targeted as EU Probes ‘Internet of Things’

  • Vestager warns that voice assistants may offer less choice
  • Some 400 firms to be quizzed, EU to present results in 2021
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WATCH: Margrethe Vestager discusses the EU’s fight against “aggressive tax planning” and concerns over how tech firms use data collected by devices such as Siri and Alexa.Source: Bloomberg
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Voice assistants such as Apple Inc.’s Siri and Amazon.com Inc.’s Alexa are at the center of a sweeping European Union antitrust inquiry into how Silicon Valley uses data to gain a tight grip on growing markets.

EU watchdogs already see signs that tech giants might be restricting access to data or making products that don’t work well with those made by other companies, the European Commission said in a statement on Thursday announcing the probe into the so-called internet of things.