Long known as a bastion of discrete, secure banking, Switzerland will soon offer the world’s wealthy another choice for storing their prized possessions: rock vaults carved into foothills of the Alps.
The idea comes from entrepreneurs in central Switzerland, home of the Bruenig massif, a hulking mountain about 25 miles southwest of Lucerne. “Your treasure chamber in a solid rock massif,” Bruenig Mega Safe AG, the firm building the vaults, says on its website. “The secure place for safekeeping your assets and sensitive data.”