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Apple Cancels Some Arcade Games in Strategy Shift To Keep Subscribers

  • Company ends contracts for multiple future Arcade titles
  • Apple seeks games with stronger engagement to hook users
Apple Inc. Illustrations Ahead Of Earnings Figures
Photographer: Gabby Jones/Bloomberg

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Apple Inc. has shifted the strategy of its Apple Arcade gaming service, canceling contracts for some games in development while seeking other titles that it believes will better retain subscribers.