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Starbucks to Pause Advertising on All Social Media Platforms

Starbucks Sees $3.2 Billion Virus Hit, Plans New Cafe Format
Photographer: Gabby Jones/Bloomberg

Starbucks Corp. is suspending ads on all social media platforms, the latest company reevaluating marketing channels as critics accuse platforms such as Facebook Inc. of failing to control hateful and misleading content.

“We will pause advertising on all social media platforms while we continue discussions internally, with our media partners and with civil rights organizations in the effort to stop the spread of hate speech,” the coffee chain said in a statement Sunday. “We believe more must be done to create welcoming and inclusive online communities.”