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Facebook’s Growing Ad Exodus Means More Risks to Revenue Growth

  • Starbucks, Levi Strauss said they too will pause spending
  • The growing number of companies steepens peer pressure
Bloomberg business news
Watch: More companies pledge to slash ad spending on Facebook to force a crackdown on hate speech. (Source: Bloomberg)

A growing list of Facebook Inc.’s advertisers is set to halt spending on social media, undermining the company’s sales outlook and putting its stock price under further pressure.

Starbucks Corp., Levi Strauss & Co., PepsiCo Inc. and Diageo Plc were among the most recent companies to say they’re curtailing ad spending, part of an exodus aimed at pushing Facebook and its peers to suppress posts that glorify violence, divide and disinform the public, and promote racism and discrimination.