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Kanye West Signs Multiyear Deal to Sell New Yeezy Line at Gap

  • Rapper will design basic apparel for men, women and kids
  • First products set to debut in stores and online in 2021
Kanye West
Kanye West

Photographer: Scott Dudelson/FilmMagic via Getty Images

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Kanye West is going to make Gap cool again. At least, that’s what investors hope.

The struggling apparel company’s shares soared the most in at least 40 years after it revealed a partnership agreement with the head-turning rapper and designer. West, whose sneaker line with Adidas AG routinely sells out, will work with Gap Inc. on a new line of apparel for men, women and kids called Yeezy Gap, the company said Friday.