Skip to content
Subscriber Only

Alibaba Replaces CEO of Southeast Asian Arm Lazada

  • Chun Li becomes the latest to take the helm in recent years
  • Lazada is an important aspect of Alibaba’s global effort
Chun Li
Chun LiSource: Lazada Group
Updated on

Alibaba Group Holding Ltd. has appointed a longtime veteran to replace Pierre Poignant as Lazada Group Chief Executive Officer, the latest top-level reshuffle at the Chinese e-commerce titan’s Southeast Asian operation.

Chun Li, who currently runs Lazada’s Indonesian business, will take the reins from July, Lazada said in a statement. Li served as chief technology officer for Alibaba’s business-to-business division between 2014 and 2017 before joining Lazada. He was a chief architect of the firm’s technology platform and currently serves as a Lazada president, the Singapore-based company said.