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Sony’s Plan to Wring More Revenue From Chip Arm: Subscriptions

  • Company developing software and services to go with hardware
  • PlayStation network is most successful platform at Sony today
The Hasselblad X1D medium format digital camera.
The Hasselblad X1D medium format digital camera.Photographer: Kiyoshi Ota/Bloomberg

Sony Corp. is developing subscription-based services for its semiconductor customers, moving beyond just selling chips and creating a new source of revenue within a $10 billion business.

The Tokyo-based tech giant set up a team last year to explore new business models for the group that provides image sensors for everything from Apple Inc. iPhones to Hasselblad V cameras. It leads the global market for smartphone cameras but is vulnerable to device cycles and overly reliant on Apple, Huawei Technologies Co. and a handful of other big brands. The company is now building a more comprehensive offering that includes a software platform to support and augment those sensors, Hideki Somemiya, head of the new initiative, told Bloomberg News in an interview.