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Uber to Sell Software, Starting With Four-Van Transit Service

  • Ride-hailing giant partners with California county officials
  • Program is Uber’s first software sale with a third party
    
Photographer: Victor J. Blue/Bloomberg
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Uber Technologies Inc. is getting into software. The company is making the technology that powers its ride-hailing business available to others, starting with public transit agencies.

California’s Marin County transportation providers are the first customers to buy access to Uber’s software in a deal the company announced Wednesday. The tie-up represents a potential new revenue stream for Uber at a time when the company could use it.