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U.K. Plans ‘Shock and Awe’ Info Campaign to Ready for Brexit

  • Information drive scheduled for July, increasing in autumn
  • Britain sees advertising effort as most important this year
relates to U.K. Plans ‘Shock and Awe’ Info Campaign to Ready for Brexit

Photographer: Luke MacGregor/Bloomberg

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The U.K. is planning a “shock and awe” information campaign to prepare companies for Brexit, bidding to reduce economic disruption when Britain completes its split from the European Union at year-end.

From July, the British government intends a burst of activity explaining the consequences and opportunities of Brexit, according to a Cabinet Office document. Then, from September to October, it will move to a “shock and awe” phase, focusing on the consequences of not taking preparatory actions, according to the document.