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Apple to Launch Mac Trade-in Program at U.S. Retail Stores

Laptops sit on display at an Apple store in Brooklyn, New York.

Laptops sit on display at an Apple store in Brooklyn, New York.

Photographer: Mark Kauzlarich/Bloomberg

Apple Inc. plans to launch a trade-in program for Mac computers next week at its retail stores in the U.S and Canada, adding the devices to an effort already in effect for other products.

The Cupertino, California—based technology giant informed retail employees that the new program will begin on June 15 in the U.S. and June 18 in Canada, according to people familiar with the matter. Customers can exchange a Mac for credit toward a new computer or apply the trade-in value to an Apple gift card.