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Spotify, Music Labels Pledge to Fight Racism After Public Rebuke

  • Music companies offer to fund social-justice organizations
  • Record labels, streaming services all led by white men
Illustrations Of Netflix, Spotify And Uber Logos
Photographer: Chris Ratcliffe/Bloomberg

Spotify Technology SA has committed $11 million to combat racism, injustice and inequity, following calls from its employees to support the black community that has helped fuel its success.

The company will match up to $10 million of donations to organizations focused on fighting injustice, Chief Executive Officer Daniel Ek said in a memo to staff. The company will also donate $1 million in advertising inventory to social-justice groups over the coming months. On Tuesday it used $345,000 worth of advertising to promote its black history hub.