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Instant Noodle Giant Seizes Pandemic Momentum With New Products

  • Nissin to roll out new flavors and freshly-cut vegetables: CEO
  • More people prefer meals at home after the viral outbreak
Packets of Nissin Food instant noodles sit on a shelf at a store in Hong Kong.
Photographer: Calvin Sit/Bloomberg

Nissin Foods Co. is accelerating the roll out of new products and plans to sell packaged freshly cut vegetables, as Asian consumers eat more meals at home in the aftermath of the coronavirus pandemic.

The Hong Kong-listed unit of the Japanese firm, whose founder invented instant noodles after seeing a queue of hungry people outside a food stall in the aftermath of the Second World War, has launched crab curry-flavored noodles and XO sauce flavor potato sticks in the face of rising demand. The social distancing measures have created new habits that will outlast the outbreak, according to Kiyotaka Ando, company’s chief executive officer.